In 1996, The HSUS launched National Animal Shelter Appreciation Week (based on an idea from the Capital Humane Society in Lincoln, Nebraska). Now incorporating rescue groups as well, this campaign was designed to acknowledge and promote the invaluable role shelters and other animal welfare organizations play in their communities and to increase public awareness of animal welfare issues and shelter services. During National Animal Shelter (and Rescue!) Appreciation Week, the first full week of every November, The HSUS promotes and celebrates animal shelters and rescue groups across the country through media and public outreach. National Animal Shelter (and Rescue!). For more information see AnimalSheltering.org and TailsInc.com.